Booklets

A booklet is in fact a label containing an inserted flyer. This product has been designed to respond to the customers’ needs for a larger area for providing information; a larger area than offered by commonplace labels. The product development has resulted in a current design that not only meets the above-mentioned requirement, but also provides the tool to support sales and to improve visibility of the brand.

I suggest grouping the use of booklets into two basic blocks:

1. Meeting legal requirements regarding the marking of packages

transition from a substitution package to the booklet
dropping currently used rear label
abandoning the practice of using an enclosed leaflet

2. Supporting sales – promotion of campaigns – contests, latent codes, rules

advertising – presentation of further products of the product line
additional bonus – providing information reaching farther areas than the actual product
secret – a play arousing curiosity about what is hidden under the label, whatever it may be